Degree Requirements All majors pursuing the Bachelor of Arts in Advertising and Public Relations must maintain an overall GPA of 2.3 and 2.5 in the major.
Required Courses for Advertising & PR Major:
10100 - Introduction to Media Studies 3cr.
20900 - Introduction to Public Relations 3cr.
21000 - Introduction to Advertising 3cr.
35000 - Corporate Communications 3cr.
36200 - Public Relations Writing 4cr.
36300 - Advertising Copywriting 4cr.
37500 - Advertising Management I 3cr.
37600 - Advertising Management II 3cr.
40100 - Ethics and Values in Communications 3cr.
One of the following two:
46800: Advertising & Public Relations Workshop I (4 cr.)
47800: Advertising & Public Relations Workshop II (4 cr.)
One 3-credit Elective from the following:
Media Communication Arts:
21100: Advertising & Public Relations Production (3 cr.)
29900: Internship I (1-6 cr.)
39900: Internship II (1-6 cr.)
36000: Marketing Research (3 cr.)
=Total Credits for B.A. Advertising & PR Major: 36*
(*in addition to general degree requirements)